Vodafone offers mobile TV viewing to customers without TV subscription. With the new app for iOS and Android customers are able to watch 12 tv channels via 3G/4G and WiFi.
Of course the product also leans heavily on the deep social media integration Vinson offers. It's users can like and share their favourite tv moments. "TV Anywhere is an important milestone in our strategy to offer our customers consume content when and where they want." says Vodafone Netherlands.